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Magic in the Moonlight: Exploring Hoi An Night Market and lighting a candle at the Lantern Festival
Updated: Nov 14
As dusk settles over the picturesque old market port town of Hoi An in Vietnam, an already busy area transforms into a unique enterprise quite unlike any of the others we have come across in Asia. The atmosphere here is infused with the buzz of bikes intermingling with people, the smell of food and with whiffs of incense. The streets are literally alive with a vibrant energy and the Lantern Festival on the famous Thu Bon River only added an even more of our excitement for an already beautiful, charming and legendary city.
When locals and tourists alike gather to experience the enchanting spectacle of the Hoi An Night Market and the mesmerizing Lantern Festival, the town becomes a hive of activity and celebration. We made our way here from Da Nang, by private taxi, and arrived just as the sun started to dip below the horizon. We were both super excited to be there and our evening did not disappoint; it was filled with cultural wonders of Hoi An's and illuminated charm.
Join us on this magical journey as we navigate through the bustling night market, and embark on a serene boat ride along the river, witnessing the luminous beauty of countless lanterns dancing upon the water's reflection. Get ready to be captivated by magic in the moonlight and the beautiful timeless allure of Hoi An.
Read on for all you need to know about our evening here, with a bit of history, some facts, valuable tips and our specially curated YouTube video.
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Our highlights from Hoi An's Lantern Festival & Night Market
Hoi An was such a wonderful experience for us! We were already well on our way to giving Vietnam a big thumbs up as we really enjoyed our first few days in Da Nang. But that was beach life, which we love, yet it does not necessarily showcase the culture and tradition of the country we are in.
Thus, the sound of Hoi An 'Ancient' Town, the Night Market (of course, a town is not a town if there is no kind of market!) and then the crème de la crème, the famous Lantern Festival, was like music to our ears.
It is fair to say that Hoi An not only met our expectations, it far surpassed them. We cannot wait to share more of this incredible place with you, and we shall! But for this post, we focus on the traditional market and the super cool river tour we had the true pleasure of experiencing.
The market itself was a fascinating adventure of colors, sounds, smells and just generally senses all around. From the moment we stepped out of our taxi, we became entangled with the throng of people, bikes, and stimulation literally everywhere. It was an awesome vibe too; we could feel the 'old town' energy of it all, like we just automatically knew that this place had been a market throughout the ages. Indeed it has been too, for the past two millennia in fact. But more on that coming up later.
The bikes of Hoi An (and Vietnam in general) are a real highlight; there are thousands of them. In all directions! There are said to be around 50 million in Vietnam and that makes it 1 for every 2 citizens, and then you have to factor in visitors and tourists on top of that (given they are so cheap to rent, they are the no 1 tourist option). All that amounts to much, much honking, so so much honking, and then for good measure... more honking! It is culture personified here!
That being said, we do strongly advise caution when crossing roads, especially intersections. There aren't a great deal of rules here, and you need to keep a handle on all entry points, as bikes will come out of nowhere. We had a few near misses, and we are used to it given we have been in Thailand for 6 months, and Thai's give Vietnam a run for their bikes with over 30 million there too.
We aren't the biggest fan of night markets, as many of them tend to be very similar, and we do not shop much as we travel full-time and luggage space is an absolute premium. But we do realise that many people do find them interesting, and we do too in the cultural sense. So we always take a deep breath and go for it. And we are so glad we did here in Hoi An!
The Hoi An Night Market definitely has a unique feel about it and not just for its architecture. It is kind of in the layout; it has a low-level, town square type feel, with the narrow streets branching off at every intersection and almost-always lined on both sides with stalls and canopies. It is tight, it is busy, and you need to mind your toes for motorbikes (no cars are allowed though). The exhaust fumes can be a little intense in places, but then so is the beautiful smell of incense and cooking food.
After making our way through the stalls (it took us about 20 minutes to get to the river), we made it to the mass ranks of boats, their owners eager to pitch for a tour around the river. Of course the volume of lanterns was not lost on us as we ventured through the market, and we saw so many wonderful patterns and designs, shimmering and swinging in the light evening breeze. The boats all had them too, and it all just looked so pretty as the night began to draw in.
We were so excited to get on a Sampan on the Thu Bon River and light a candle, offering it to the river currents with our wishes and gratitude. We found a boat for us; in true Jenn & Leon style we walked for a bit, knowing the 'right' moment would present itself. That it did, and before we knew it we were making our way underneath the main bridge on the river. You can check out more of this wonderful setting on our YouTube video at the end of this post.
The central island we went around is actually home to Hoi An Memories Theme Park, which we did visit while we were here. This place is a fantastic experience and we strongly recommend it if you want to learn pretty much all you need to know about Hoi An's incredible history and tradition; a beautiful love story that is deeply intertwined with the city's history and cultural heritage.
The tale revolves around the love between a young couple, Thu Bon and Nhi, and how their love transcends time. According to legend, Thu Bon was a poor fisherman living in a small village near the river, while Nhi was a charming and talented weaver from a neighboring village. The two villages were separated by the Thu Bon River, but their love for each other knew no bounds.
Despite their humble circumstances, Thu Bon and Nhi dreamed of a future together. However, their happiness was short-lived when the village was struck by a devastating flood. Thu Bon, in his selflessness, decided to venture out into the treacherous river to save his fellow villagers. Tragically, he lost his life in the process, leaving Nhi heartbroken.
Overwhelmed with grief, Nhi couldn't bear the thought of living without Thu Bon. She decided to join him in the afterlife by plunging into the Thu Bon River. Legend has it that their spirits transformed into two beautiful islets, known today as Cu Lao Cham and Cu Lao Tan Hoi, situated in the Thu Bon River.
It is believed that the spirits of Thu Bon and Nhi continue to watch over Hoi An and the river, protecting the city and its people from harm. Their love story has become an intrinsic part of Hoi An's cultural identity, with the Thu Bon River serving as a symbol of eternal love and devotion.
The love story of Thu Bon and Nhi resonates throughout Hoi An, from the lantern-lit streets of the Ancient Town and the Night Market to the riverfront where we were able to take such a romantic boat ride. We were able to place our candles, with deep meaning and sentiment, in honor of the legend with respect to this great tradition.
The story of Thu Bon and Nhi added a touch more magic to the already charming city of Hoi An. Now that we think about it, we would absolutely say it is an unforgettable destination for us! Read on to learn more about the history of Hoi An, and things to know before you go.
Located on the My Khe beach, this awesome restaurant & lounge is the perfect spot for tasty Vietnamese cuisine, epic drinks, and live music.
The history of Hoi An
Hoi An, located on the central coast of Vietnam, is a city steeped in history and cultural heritage. Its origins can be traced back over two millennia, making it one of the oldest continuously inhabited cities in Southeast Asia. Throughout its history, Hoi An has been influenced by various cultures and civilizations, leaving a rich tapestry of architectural, artistic, and culinary traditions.
The earliest known settlement in the area dates back to the 2nd century BC, during the time of the ancient Cham civilization. Hoi An served as an important port city for the Cham people, facilitating trade with other regional powers. The city flourished as a center for commerce and maritime trade, attracting merchants from China, Japan, India, and the Middle East.
During the 16th and 17th centuries, Hoi An reached its pinnacle as a bustling international trading port under the ruling of the Nguyễn Lords. The city became a melting pot of cultures and a hub for both regional and global trade. Merchants from around the world flocked to Hoi An, establishing their presence and contributing to the diverse cultural fabric of the city.
The prosperity of Hoi An during this period led to the construction of magnificent buildings and architectural landmarks. Elaborate merchant houses, assembly halls, pagodas, and temples adorned the streets, showcasing a blend of Vietnamese, Chinese, Japanese, and European architectural styles.
However, in the late 18th century, the Thu Bon River, which played a crucial role in Hoi An's trade, began to silt up. This led to a decline in the city's importance as a trading port, and trade activities gradually shifted to nearby Da Nang. As a result, Hoi An remained relatively untouched and preserved, frozen in time.
This preservation helped Hoi An achieve recognition as a UNESCO World Heritage site in 1999. The UNESCO designation acknowledged Hoi An as an exceptional example of a well-preserved Southeast Asian trading port from the 15th to the 19th centuries.
Today, Hoi An is celebrated for its architectural charm, cultural significance, and its ability to transport visitors back in time. The city's ancient streets, lined with colorful buildings and narrow alleyways, invite exploration and reveal the layers of history etched into every corner.
In addition to its architectural allure, Hoi An is renowned for its traditional crafts, including tailoring, silk production, and lantern making. The skilled artisans of Hoi An continue to pass down their craft through generations, ensuring the preservation of these traditional practices.
As a UNESCO World Heritage site, Hoi An attracts visitors from around the world who come to experience its unique blend of history, culture, and natural beauty. Whether wandering through the enchanting Ancient Town, savoring local delicacies, or immersing oneself in the vibrant Lantern Festival, Hoi An offers a captivating glimpse into Vietnam's rich past and enduring traditions.
Read on for more information on how to get there, visiting times and our Hoi An Market & Lantern Festival rating.
What is the Hoi An Lantern Festival about?
The Lantern Festival is a vibrant and pretty enchanting celebration that takes place in various parts of Asia, particularly in countries such as China, Taiwan, and Vietnam. This festival is often associated with the Lunar New Year and is held on the 14th day of the first lunar month, when the moon is at its fullest and brightest.
The Lantern Festival can sometimes be confused with Shangyuan Festival, which is a Chinese traditional festival celebrated on the fifteenth day of the first month in the lunisolar Chinese calendar, during the full moon. Also using lanterns, it marks the end of the traditional Chinese New Year festivities. The next one is on February 24th, 2024.
During the Lantern Festival, Hoi An comes alive with colorful lantern displays and various cultural activities. One of the most striking aspects of the festival is the mesmerizing sight of hundreds of lanterns floating along the Thu Bon River (that runs through the old port town) from the litany of boats eager and ready for customers. Lanterns of different shapes, sizes, and designs are hung in streets, parks, and public spaces, which really does create a magical atmosphere.
The lanterns themselves are awesome works of art, crafted from a variety of materials such as paper, silk, bamboo, and wire. They often feature intricate patterns, calligraphy, and traditional symbols. Many lanterns are designed in the shape of animals, flowers, or mythical figures, adding to the festive ambiance!
In addition to the visual spectacle of lanterns, the festival is also marked by a range of activities and traditions. These may include lantern-making contests, lantern riddles (where participants solve riddles written on lanterns), lion and dragon dances, traditional performances, and firework displays. Families and friends gather together to enjoy the festivities, exchange greetings, and share special meals.
One popular tradition during the Lantern Festival is the release of sky lanterns or floating lanterns. These lanterns, usually made of thin paper with a small candle or fuel cell inside, are released into the night sky. It is believed that as the lanterns rise and float away, they carry away bad luck and bring good fortune for the coming year. We did not get to do that here, but we did do so back in Thailand for the New Year!
The Lantern Festival holds a significant cultural and spiritual significance for the locals, representing the wish for a bright and prosperous future. It is a time of joy, unity, and renewal, as communities come together to celebrate and embrace the symbolism of light and hope. The bridge is lit up in a litany of changing colors too, showcasing the spirit of the city and its historic festival.
When is the Lantern Festival in Hoi An?
The Hoi An lantern festival is held on the 14th day of the lunar month, when the moon is at its fullest and brightest, from 6pm to around 10pm.
Many people choose to arrive early, before sunset, to enjoy the rays enveloping the market and river before catching dinner and admiring the glimmering colorful lanterns that really do steal the show!
Buy your tickets in advance with Klook! Avoid missing out or being overcharged on the night!
As mentioned earlier the Shangyuan Festival, is held on the fifteenth day of the first month in the lunisolar Chinese calendar, during the full moon. This will happen on February 24th, 2024.
Things to know before visiting Hoi An
Here are a few important things that we think you should know to help you have a seamless experience in Hoi An:
⪢ Weather and Best Time to Visit
Hoi An experiences a tropical climate with distinct wet and dry seasons. The dry season, from February to July, generally offers pleasant weather with lower humidity. The wet season, from August to January, brings rain and occasional typhoons.
⪢ Clothing and Respectful Attire
Hoi An is a city with cultural and religious significance. When visiting temples, pagodas, or other religious sites, dress modestly and respectfully, covering your shoulders and knees. Also, keep in mind that Hoi An is a popular tourist destination, so dress comfortably for the weather and wear appropriate attire for walking and exploring the city.
⪢ Transportation
Hoi An's Ancient Town is pedestrian-friendly, and most attractions are within walking distance. However, if you plan to visit nearby attractions or explore the countryside, consider renting a bicycle or motorbike. It's important to have a valid driver's license and be familiar with local traffic rules if you choose to ride a motorbike.
⪢ Haggling and Bargaining
Bargaining is a common practice in markets like the one in Hoi An, so be prepared to negotiate prices when shopping for souvenirs, clothing, or local handicrafts. Polite and friendly haggling can be part of the shopping experience, but remember to maintain respect and fairness while negotiating.
Bonus Tip: Consider getting a Hoi An Ancient Town Entrance Ticket, which allows you to visit multiple attractions within the Ancient Town area. It's a cost-effective way to explore the city's historical sites and enjoy cultural activities.
How to get to Hoi An Night market
Hoi An's Night Market is located in the heart of the Ancient Town, specifically along Nguyen Hoang Street. If you're staying within walking distance of the Ancient Town, simply head towards the central area of Hoi An. Most accommodations in Hoi An offer easy access to the Ancient Town, and you can navigate through the streets to reach Nguyen Hoang Street, where the Night Market is located. Alternatively, you can try the following:
⪢ Bicycle rental
If you're staying outside the Ancient Town, you have a few transportation options. Many hotels and guesthouses offer bicycle rentals, which can be a convenient and enjoyable way to explore Hoi An. Bicycles can be used to reach the Night Market, and there are parking areas available nearby.
⪢ By taxi or ride-share
Another option is to take a taxi or ride-sharing service. Hoi An has several designated drop-off and pick-up points for taxis and ride-sharing services near the Ancient Town. You can request to be dropped off at the nearest point, and from there, it's a short walk to the Night Market.
⪢ By bus or cyclo
If you prefer public transportation, you can take a local bus or a cyclo (bicycle taxi) to reach the Night Market. Buses usually have designated stops in the town center, and cyclo's can be found near popular tourist areas. Just let the driver know you want to go to Hoi An Night Market, and they will assist you.
It's important to note that the Night Market typically opens in the evening, usually around sunset, and operates until late at night. The exact opening hours may vary, so it's recommended to check locally for the most up-to-date information.
Getting to Hoi An from Da Nang
To get to Hoi An Night Market from Da Nang, there are a few transportation options you can choose from.
⪢ Private Car or Taxi
The most convenient and direct way to reach Hoi An from Da Nang is by hiring a private car or taking a taxi (in our opinion). You can easily find taxis at the airport or in the city center of Da Nang. This is the option we chose, and the journey from Da Nang to Hoi An took us around 30-40 minutes and cost $20 USD.
⪢ Shuttle Bus
Another option is to take a shuttle bus, which operates between Da Nang and Hoi An. These buses are available at designated bus stations or can be booked through tour agencies or your accommodation. The shuttle bus service is a more affordable option compared to a private car or taxi, but it may take a bit longer due to multiple stops along the way.
⪢ Motorbike
If you're comfortable riding a motorbike, you can rent one in Da Nang and ride to Hoi An. The route is straightforward and well-signposted, usually following the coastal road. However, be very cautious while riding and make sure you have a valid motorbike license and proper safety gear. From what we saw, things are pretty chaotic on the roads, so we would also recommend you have the necessary insurance, just to be safe.
⪢ Public Bus
Public buses also operate between Da Nang and Hoi An. You can catch a local bus at Da Nang Central Bus Station, which is located near the city center. The journey takes around one hour, and buses usually run at regular intervals throughout the day. However, the schedule might be less frequent in the evenings, so be sure to check the bus timings in advance.
Once you arrive in Hoi An, you can reach the Night Market by following the directions provided earlier. It's located in the Ancient Town along Nguyen Hoang Street, and you can easily explore the market on foot.
Watch our first impressions of Hoi An on YouTube
Join us on an unforgettable journey as we delve into the captivating city of Hoi An, Vietnam in 2023! Brace yourself for a whirlwind of emotions as we share our genuine first impressions and uncover the irresistible allure of this incredible destination.
Prepare to be enchanted as we wander through the ancient streets adorned with vibrant lanterns, casting a magical glow over our path. Indulge your senses with the tantalizing flavors of the local cuisine, each dish a masterpiece that dances upon our palates.
Immerse yourself in the rich tapestry of history and culture that permeates every corner of Hoi An. Feel the echoes of the past as you explore centuries-old architecture and immerse yourself in the vibrant traditions of this hidden gem.
Read more: A Day Trip to the Marble Mountains: A Perfect Way to Explore the Beauty of Da Nang in Vietnam
Uncover the hidden treasures of Marble Mountain and experience the harmony of nature and spirituality in this unforgettable destination.
Our Hoi An Market & Lantern Festival experience rating
⭐⭐⭐⭐⭐ 5/5
It's important to note that specific customs and practices may vary across different regions and countries that celebrate the Lantern Festival, but the essence of the celebration remains the same; a dazzling display of lanterns, cultural activities, and the spirit of national pride.
Yet what makes Hoi An so unique is its incredible history, preservation, and most importantly, its individual cultural identity. We sensed it almost immediately and going out on that epic ancient river, laying candles one moment and intermingling amongst the throng of an illuminated market the next, we really felt Vietnam. Its a lasting impression that makes us even more excited to come back one day and explore other parts of this fascinating country.
As ever thank you for reading, and please feel free to share your experience, or ask any questions you may have, in the comments below. All feedback on the post is welcome too!
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Explore Hoi An with special offers from Klook
Klook offers a wide variety of tours to help you experience the best of Hoi An. Whether you're looking for a coconut boat ride, spas, or even a lantern making class, Klook has something to offer.
In addition to their wide selection of tours, Klook also offers great deals on transportation, accommodation, and activities. All tours are led by experienced guides who can help you learn about the history and culture of Vietnam. Klook's tours are all-inclusive too, so you don't have to worry about anything but enjoying your experience!
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